Black Friday Social Media Burnout

Yes, this is what it looks like halfway through Black Friday when you are a Social Media Manager!


My day began at 12:01am and continued until about 2:00am when I finally logged off and attempted to go to sleep.  When the adrenaline kicks in it’s difficult to shut down your brain and actually sleep.

I woke up between 7-8am and checked back in with the crowds (online) to build up the morning excitement and Buzzz…

Enjoyed a short trip to the stores with the family to hunt down our own Black Friday deals before they expired at noon.  Continued to check in online off-and-on during the day.  At some point I tried to lay down while my kids played with Lego’s and this is what my son did with my phone.  The ‘nap’ didn’t last that long since 2 kids can’t be in the same room together for more than 10 minutes without arguing – even on a good day.

I didn’t spend all day online – but it certainly feels like it at times.  As I sit here at 11:14pm waiting for midnight once again I now know what it feels like to be a Social Media (addict, specialist, manager, guru, insert any other word of your choosing).  I can always sleep tomorrow, right?

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